The demand for information on-the-move will be further satisfied by innovations in automotive telematics: by the end of 2005, the majority of new cars sold in Europe will feature an Internet access platform. In a highly competitive market, fuel retailers must harness the explosive rise of the Internet to attract a new breed of consumers to their service stations. A new report from Datamonitor, `eService Stations: Driving Traffic to the Forecourt`, highlights key B2C eBusiness opportunities that leverage modern technology to increase revenues for fuel retailers. Building on detailed forecasts for the future Internet behaviour of European consumers, the report analyzes the potential for competitive advantage in high-tech interaction with customers, both on and off the forecourt.
Oil company strategies are presented, with fresh ideas augmenting penetrative insight into current and future plans. Through the combination of extensive industry interviews and Datamonitor's established knowledge and expertise, the report presents the evolution of fuel retailing in the electronic age. For a complete index of this report click on http://www.researchandmarkets.com/reports/2418 Report Index: EXECUTIVE SUMMARY CHAPTER 1 INTRODUCTION 1.1 What is this report about? 1.2 Who is the target reader? 1.3 How to use this report CHAPTER 2 GROWTH OF THE E-CONSUMER 2.1 Introduction 2.2 Fixed line Internet access Online in the home The Internet will reach 52% of European households by the end of 2006 Penetration levels vary greatly across Western Europe Regional variation of Internet penetration levels is stark Online at work Internet Cafes 2.3 Mobile Internet access Mobile Internet access will play an increasingly prominent role WAP vs. i-mode An overview of WAP i-mode: the Japanese WAP, only better Mobile Internet: the future European market 2.4 Telematics and the in-car Internet What is telematics?
Driver services will form the bulk of the telematics market In-car interfaces Proliferation of in-car Internet 2.5 Interactive TV 51% of European TV households will be digital by 2005 Digital TV is chief provider of interactive TV services Internet access to become increasingly prevalent 2.6 Internet access behaviour Internet access by location Internet usage patterns Evolution of Internet usage with experience ITV Internet usage Mobile usage centres on communication and information 2.7 Opportunities for Fuel Retailers Meeting the demand for Internet-based services Internet access in the forecourt shop E-Services at the fuel pump Exploiting the WAP platform Enhanced station locators Additional WAP services Achieving sufficient exposure Capitalising on the introduction of telematics Targeted marketing and CRM Fuel eTailing Why will customers want to buy fuel online?
CHAPTER 3 FUEL RETAILER OFFERINGS 3.1 Introduction 3.2 Offering Internet Access on the Forecourt From fuelling station to "one stop shop" Matching Internet offerings to shop size Adding value to automated service Nordic region Internet access in the forecourt shop Internet based services at the pump Status of Nordic fuel retailers Leading Central Germany - Trend towards larger formats facilitates shop access Netherlands - Appearance of the expanded format UK - 100% shop presence Status of Leading Central fuel retailers Lagging Central French network will feature all formats Status of Lagging Central fuel retailers Southern Region Italy - changing face of the service station Spain - network unable to meet Internet demand Status of the Southern fuel retailers Case Profile: BP Connect 3.3 Mobile Internet Platforms WAP Services WAP status of European fuel retailers Case profile: Shell GeoStar on WAP 3.4 Telematics and the in-car Internet Case Profile: GM OnStar Case Profile: Wingcast Case Profile: MobileAria Case Profile: Egery Three categories of in-car Internet Limited opportunities on OnStar format.
More room to manouvre on multi-access formats Independent offerings present most immediate opportunities Provision of telematic content as a new revenue stream for fuel retailers In-car interface is the key to opportunities Current status of fuel retailers 3.5 Fuel eTailing CHAPTER 4 FUTURE DECODED 4.1 Introduction 4.2 Future of B2C eBusiness initiatives Free Internet-based services in forecourt shops Full Internet access in forecourt shops Free Internet-based services at fuel pumps WAP services and marketing In-car Internet services Targeted Marketing via in-car Internet projects Fuel eTailing 4.3 Nordic Region 4.4 Leading Central Region 4.5 Lagging Central Region 4.6 Southern Region 4.7 Conclusions CHAPTER 5 ACTION POINTS 5.1 Introduction 5.2 Prepare for the launch of 3G by developing a strong WAP service offering and comprehensive marketing strategy 5.3 Negotiate with telematics operators to secure potential new revenue streams and targeted marketing opportunities 5.4 Gear in-store offerings towards free provision of quickly usable value-added services 5.5 Use pump terminals to maximise the impact of Internet-based services on the forecourt CHAPTER 6 APPENDIX 6.1 IMPACT Survey 6.2 Further readings Published Reports and other Available Products Forthcoming Report (Provisional) 6.3 Report writing team Report Pricing: Hard Copy EUR 5,409 (US$ 5,055).
Electronic EUR 5,345 (US$ 4,995). Site Licence EUR 21,379 (US$ 19,980). ORDERING INFORMATION - FIVE EASY WAYS TO PLACE YOUR ORDER: ORDER ONLINE: To order this report please click on http://www.researchandmarkets.com/reports/2418 ORDER VIA EMAIL: mailto:orders@researchandmarkets.com ORDER VIA FAX-BACK FORM: Click on http://www.researchandmarkets.com/reports/2418 Fax to +353 14957318 ORDER VIA POST: Click on http://www.researchandmarkets.com/reports/2418 Mail to Research and Markets Ltd., Guinness Centre, Taylors Lane, Dublin 8, Ireland ORDER VIA PHONE: Telephone: +353 868797580 REPORT DATA SUMMARY: eService Stations: Driving Traffic to the Forecourt Publisher Name: Datamonitor Date Published: 8/1/2001 Category: Energy & Natural Resources URL: www.researchandmarkets.com/reports/2418 About Research and Markets Ltd. Research and Markets Ltd. are Europe's largest resource for industry and market research reports. R&M distribute thousands of major research publications from the world's leading publishers, consultants and market analysts. R&M provide you with the latest forecasts on international and regional markets, key industries, the top companies, new products and the latest market trends and forecasts.
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