Cultural Changes in the Way People Access Media Are Having Profound Effects on Traditional Advertising and Publishing Models - Creative Forecast 2006

This special report is the Industry Measure/TWGA's fifth annual forecast of graphic communications content creators. The past two years have seen a resurgence of business for these markets, and at the same time a veritable explosion of new ways to disseminate content.

Cultural changes in the way people access media are having profound effects on traditional advertising and publishing models. Easy-to-use desktop publishing software has made it easy for business and individuals to do their own graphic design work. How have these societal and technological changes affected the creative markets--and what will 2006 bring for them?

 This special report provides complete snapshots of the Industry Measure creative markets--graphic designers, ad agencies, corporate Internet departments, publishing companies, and Web design and development firms--and details how they fared in 2005. How were business conditions for these companies? How do they anticipate business conditions being in the next year? What did they identify as their biggest challenges? What did they identify as their biggest opportunities? And what hardware and software do they plan to buy to pursue those opportunities?

Highlights
Business conditions for design and production firms were strong in 2005, although they were slightly below what they had been a year earlier-although TWGA expects business to continue to be strong through 2006.
In Summer 2005, 37% of publishers said that e-mail promotions and e-newsletters will become more important for them in the next 12 months, while 27% said Web advertising will.
Content Outline:
EXECUTIVE SUMMARY
DESIGN & PRODUCTION FIRMS
Business Conditions Challenges, Opportunities, and Investments
Changing Job Mix
Design & Production Trends
PUBLISHERS
Business Conditions
Challenges, Opportunities, and Investments
Project and Production Task Changes
PUBLISHING TRENDS
INTERNET DESIGN & DEVELOPMENT FIRMS
Business Conditions
Challenges, Opportunities, and Investments
Web Work
Internet Design and Development Trends
THE MEDIA MIX
Content Creation and New Media
What About Print?
Where Do We Go From Here?
THE CLIENT CONUNDRUM
THE CREATIVE FORECAST
What's Hot
What's Not Very Hot
FIVE FORCES TO BE RECKONED WITH
Forecast by Creative Market
The Last Word
Introduction
How This Report Is Organized
For More Information
Section 1: The Year In Design & Production Firms
Section 2: The Year In Publishers
Section 3: The Year In Internet Design & Development Firms
Section 4: Media Cool
Section 5: What's Up With Clients?
Section 6: The Creative Forecast
The Last Word
Table of Figures
Table of Tables
For more information visit http://www.researchandmarkets.com/reports/c46428