New Netscape Netcenter to help professionals better manage both business and personal lives (C)1994-99 M2 COMMUNICATIONS LTD RDATE:081299 * Redesigned Service Offers Greater Ease-of-Use with New Tools, Enhanced Daily News and Business Programming MOUNTAIN VIEW, CA -- Netscape Communications, a leading Internet company and a subsidiary of America Online, Inc. (NYSE: AOL), today launched the redesign of its Netscape Netcenter service to help professionals better manage their business and personal lives online. The new Netcenter homepage offers more ease-of-use, enhanced daily news and business programming by integrating powerful tools and content into one convenient, personalized interface for use at both home and work.
Barry Schuler, President of AOL Interactive Services, said: "In today's fast-paced business environment the busy professional is multi-tasking all day -- taking care of personal chores from the office and catching up on work at home. The new Netscape seamlessly handles it all: whether it's sending an e-mail or instant message to a business colleague, scheduling family activities, or checking the latest health news. Netcenter has tremendous reach in the at-work audience, and this redesign makes our service even more valuable to business professionals." Netscape Netcenter is one of the five sites most visited by at-work Internet consumers.
According to a recent Media Metrix report, Netcenter reaches 36.1% of the total at-work online audience, and is seen by 8.4 million unique at-work visitors each month. Jim Martin, Senior Vice President and General Manager of Netscape Netcenter, said: "The new Netcenter moves beyond the traditional portal business model to become a service that helps business professionals work smarter and handle their personal lives more efficiently. Our new Netcenter makes it even more convenient to use our powerful tools and content -- including improved daily news and business programming and our new Netscape Communities area." Easier Access to Powerful Netcenter Tools and Content Among the changes to Netcenter is a newly designed user interface that allows for an easy transition between personal and business content and services including: Netscape Search for Web searching, Top Picks for the latest hot links, Today's News for up-to-date business, entertainment and local news and Tools offering a host of cutting-edge Web navigation services. The new Netcenter home page also displays a series of buttons at the top to give users easier access to the tools they need to be more productive at home and at work.
The new buttons are Chat linking users to the Netscape AOL Instant Messenger service, My Netscape for the delivery of personalized stock quotes, news and local information, WebMail free e-mail services and Download for the latest Netscape browsers, plug-ins and third-party software. Netcenter also expanded its daily content offerings in a "Today's Features" section that will provide information that is regularly updated over the course of the day, helping its users keep up-to-date with breaking news while they work. In addition, the new Netcenter Business and Leisure areas are easily accessible so users can find useful business information and services or sports, movies and TV listings. New Netscape Communities Chat Services Netscape also unveiled Netscape Communities, a centralized hub where users can communicate, for work or personal business, with colleagues, friends, family and others with similar interests. The newest service on Netscape Communities is Chat.
Netscape Chat offers members the ability to easily communicate with others about a range of subjects related to work and home. Subjects include computing and Internet for discussions on Netscape's browser, personal finance for the latest discussion of stocks and health to discuss managing stress. Netscape Chat will offer more than sixty chat topics. To chat on Netcenter, members simply need to activate Netscape AOL Instant Messenger. Netscape Communities also offers free custom home page services for personal and business use as well as a Netcenter member directory to search for other Netcenter users. Netcenter Services Integrated into Netscape Browser Adding to the convenience of the Netcenter user experience is the integration of its popular and useful services with the Netscape Communicator browser.
The newest Netcenter services integrated with the browser include: "Shop@Netscape" links the Netscape audience to Netscape's e-commerce site recently called "the Internet's Miracle Mile" by Forrester Research and featuring over 400 name brand merchants and a number of free shopping services. Netscape Radio makes accessing Internet music quick and simple. Netscape Search allowing users to find what they want by typing natural language Internet Keywords into the browser location bar that take them directly to a web site or to a search results page. Within the first week of launching Communicator 4.7 with the integrated Shop@Netscape button, the Netscape shopping channel experienced a major increase in daily index page views. Netscape Radio is now one of the most frequented tools accessed from the Netscape Browser -- ranking 4th only behind Search, My Netscape, and Shop@Netscape.
About Netscape Netscape is a leading provider of software and services for businesses that want to transform the way they create and keep customers in the emerging Net Economy. A division of America Online, Inc., Netscape is based in Mountain View, California. Additional information on Netscape is available on the Internet at http://home.netscape.com by sending email to info@netscape.com, or by calling corporate sales at 650-937-2555. Netscape, Netscape Navigator and the Communicator logos are registered trademarks of Netscape in the United States and other countries. Other Netscape logos, product names, and service names are also trademarks of Netscape Communications, which may be registered in other countries. Other product and brand names are trademarks of their respective owners.
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