Nearly 56 Percent of U.S. Office Workers Access Streaming Media, According to Nielsen//NetRatings; Streaming At-Work Reaches All-Time High

The Internet ratings report for the month of September 2001 from Nielsen//NetRatings (Nasdaq:NTRT), the world's fastest growing Internet measurement services, reveals that nearly 56 percent of office workers consumed streaming media in September, reaching an all-time high during the past year (see Table 1). More than 21 million office workers streamed Web media in September as compared to more than 17 million the year before, jumping 21 percent. The percentage of surfers streaming media at-work climbed five percentage points from September 2000 to nearly 56 percent.

 "The Internet is clearly playing a larger role in the daily activities of office professionals, as high-speed connections have allowed workers to take advantage of streaming media," said Jarvis Mak, senior Internet analyst, NetRatings. "With streaming media reaching critical mass at-work, media content players such as Real Networks, Windows Media and Quick Time are well-positioned to offer their services to a growing market." "From Internet broadcasts of breaking news to music concerts and sporting events, streaming media delivers up-to-the-minute information and action directly to desktops. More surfers are turning to the Internet to stream live video broadcasts and view instant coverage of the news, particularly now as office workers keep track of developing national news," Mak continued.

 
 
 
9/00 Unique     9/01 Unique      Percent Change    September 2001 
Audience (000)  Audience (000)                     Reach Percent 
 
17,362          21,050           21                55.75 

Source: Nielsen//NetRatings, September 2001
September Internet Audience Ratings
The following set of at-home and at-work information includes: Top 25 Web Properties and Average Web Usage for the month of September 2001.

 
 
 
          Nielsen//NetRatings: Top 25 Web Sites by Property 
                        Month of September 2001 
              Ranking of the Most Visited Web Properties 
 
Top 25 Properties, Combined Home & Work 
 
                                      Unique         Time Per 
                                      Audience       Person 
Property                              (000)          (hh:mm:ss) 
 
1.  AOL Time Warner                   76,597         1:22:11 
2.  Yahoo!                            65,678         2:21:44 
3.  MSN                               63,630         1:52:33 
4.  Microsoft                         40,982         0:13:03 
5.  Lycos Network                     32,313         0:19:16 
6.  Walt Disney Internet Group        25,721         0:38:44 
7.  About-Primedia                    24,693         0:11:58 
8.  Amazon                            22,468         0:18:32 
9.  Excite@Home                       20,882         0:54:40 
10. eBay                              20,743         2:15:03 
11. CNET Networks                     18,853         0:16:29 
12. eUniverse Network                 18,775         0:21:43 
13. Google                            18,435         0:26:23 
14. InfoSpace                         17,932         0:12:17 
15. American Greetings                17,897         0:13:34 
16. Ask Jeeves                        14,833         0:10:19 
17. ClassMates Online                 14,520         0:10:08 
18. Vivendi Universal                 14,298         0:20:54 
19. Gannett LTD                       12,257         0:23:44 
20. AT&T                              12,247         0:30:08 
21. EarthLink                         11,444         0:21:02 
22. New York Times Digital            10,940         0:33:28 
23. Real Networks                     10,903         0:07:47 
24. Homestore                         10,867         0:15:26 
25. GoTo.com                          10,141         0:05:31 

Example: The combined home and work data indicate that nearly 10.1 million home & work Internet users visited at least one of the GoTo.com-owned sites during the reporting period, and each person spent, on average, a total of 5 minutes and 31 seconds at one or more of their sites.
Notes: Rankings are based on audience measurement of people who have access to the Internet at-home and at-work. Work rankings are based on persons at-work who have access to a non-shared personal computer. A property is defined as a consolidation of multiple domains and URLs owned by a single entity. Reach is a measure of the unduplicated audience that visits a property. The data are expressed as the percentage of the total universe of Internet users who logged onto the Internet at least once during the reporting period.

 
 
   Nielsen//NetRatings: Average Internet Usage Combined Home & Work 
                       Month of September 2001 
 
Data below represent activity for the average Internet user at-home 
and at-work during the month. 
 
                        Home & Work,    Home & Work,     % Change 
                        September       August          from August 
Number of Sessions 
 per Month              32              34                 -5.9 
 
Page Views per Month    1,085           1,196              -9.3 
 
Page Views per 
 Surfing Session        34              36                 -5.6 
 
Time Spent per Month    17:05:45        18:12:23           -6.1 
 
Time Spent During 
 Surfing Session        0:31:50         0:31:59            -0.5 
 
Duration of a Page 
 viewed                 0:00:56         0:00:54            +3.6 
 
Active Internet 
 Universe 
 (actually surfed)      110.8 million   112.6 million      -1.6 
 
Current Internet 
 Universe Estimate 
 (had access, but 
 did not necessarily 
 go online)             175.3 million   172.8 million       1.4 

About Nielsen//NetRatings
Through strategic partnerships between NetRatings, Inc. (Nasdaq:NTRT), Nielsen Media Research and ACNielsen, the Nielsen//NetRatings audience measurement service collects real-time data from more than 225,000 individuals with access to the Internet in 29 countries around the world. Nielsen//NetRatings uses unique technology capable of measuring both Internet use and advertising to provide the most timely, accurate and comprehensive Internet usage data and advertising information in the global marketplace. For more information, please visit www.nielsen-netratings.com.